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LOGO MEANING & SLOGUN
CORPORATE IDENTITY
Blue represents "Air" and Navy represents "Ocean", implying that Insight ships your future through Air & Ocean. The logo "In" enclosed in a circle represents "Our involvement in world network", and the "Sight" indicates "Our broad view in logistics".
Our slogan, "Give new insights into logistics" reflects our company's value: sharing sustainable opportunity and insight as a "Logistician" with everyone.
GRID & LOGO RATIO & MINIMUM SIZE TO USE
LOGO REGULATION
Proper management of symbol marks is essential to maintain a consistent image. The example above demonstrates the basic proportions and spacing of symbols, serving as a guide to prevent variations. When using symbol marks, they should be accurately scaled up or down based on precise data.
INSIGHTS COLORS
COLOR SYSTEM
Insight Light Blue
CMYK 25; 0; 5; 0
RGB 187; 228; 238
HEX #BBE4EE
Insight Light Gray
CMYK 24; 19; 20; 0
RGB 193; 193; 193
HEX #C1C1C1
Insight Blue
CMYK 92; 51; 37; 12
RGB 0; 101; 126
HEX #00657E
Insight Grey
CMYK 71; 60; 52; 35
RGB 69; 76; 83
HEX #454C53
Insight Navy
CMYK 99; 72; 45; 38
RGB 0; 58; 82
HEX #003A52
Insight Black
CMYK 71; 65; 64; 69
RGB 38; 38; 38
HEX #262626
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